EPOS solutions and similar digital tech can be a great way for a retail brand to take the next step in their growth journey.
If they invest in their EPOS solutions as part of a wider growth strategy and don’t just buy new customer-facing systems for the sake of it, that is…
EPOS solutions of all shapes and sizes can be found in various retail brands across the country. There are many advantages to having them, from giving customers more options on how to complete their purchases in their own way, discovering stock that may be available online through the brand, ways to access reward advantages and much more besides.
EPOS solutions should be an investment to complement your existing operations, retail systems and processes though – never because they’re ‘in vogue’ or for a fear of your business being left behind by not having the latest in shopping technology on the shop floor.
EPOS technology should never just be about the hardware, either. Sure, you may be able to get your hands on the latest touchscreen tills for your business, but what’s the software like on it? How fast is it? Is it accurate? Does it need updating frequently? How effectively does it communicate with your other departments, payment processors and more?
There’s a lot of thought, we believe, that should be done before brands commit to investing in EPOS solutions, but many aren’t sure where to start or how the technology can and should integrate with their existing methods.
This is why we think it’s so important to partner with a trusted technology provider that can work alongside you on a bespoke basis to introduce you and your business to more modern ways of working – especially if you need advice on how EPOS tech could help to boost your brand’s growth potential.
Part of the reason is because there are so many different types of EPOS tech and brands on the market today. How do you know which ones are best for you, will integrate seamlessly and get you on the track to faster growth sooner rather than later?
In a retail sense, EPOS can help provide a better, more streamlined customer journey on the shop floor, leading to greater satisfaction, more ethical data collection, rewards opportunities and more.
An expert technology partner will work to get a full, accurate vision of how your brand and its internal departments and components work, and how the right technology can optimise them for better outcomes.
A trusted partner will also be able to provide more cost-effective solutions to retail brands, too, if they’re still feeling cautious about the financial outlay of such systems.
Refurbished EPOS tech, restored to a like-new condition, can be provided through the circular economy to give brands a taste of what EPOS tech can do for them, as well as helping to improve their carbon footprint.
At the same time, if the brand invests in new EPOS tech, their partner will always be there to help maintain it and keep it as optimised as possible, too, to help the brand on their growth journey.